
Army has changed their advertising campaign. I don't like it. I remember reading about the proposed change earlier this year. I didn't like it then either. Now that I've seen how they actually plan to convey their new incredibly succint message . . . I like it even less. The ads that are running go something like this;
Learning to stand up for yourself? That's strong. Learning to stand up for your country? That's Army Strong!I remember the Army jingle from when I was growing up "Be all that you can be . . . in the ARMY!!!" It was cute, it was catchy, it was--if i remember correctly--iconic. Then sometime during my highschool years they changed it to "The Army of One". While I thought the ads were pretty good, I still missed the jingle.
Now, not only is there no jingle, but the slogan is . . . not even a slogan. Army Strong? Who else pictures some neanderthal thumping their chest and declaring, "Army! Strong!"? Now I am reminded of the excellent Buffy episode "Beer Good!", for which the tv spots probably went something like this; "Learning to have a one night stand? That's good! Learning to have a one night stand and not moon over the guy like an idiot and drag down the beginning of the season? That's Beer Good!"
I lost my train of thought.












